BRUCE BOLT is a product-led brand and family-owned organization that began in 2017 when CEO Bear Mayer designed and developed a better batting glove that would rival the market with its focus on design, materials, and craftsmanship. As a result, the brand has evoked excitement among many talented baseball athletes, by creating an authentic relationship and presence among the baseball and softball community.
Position: Social Media Manager (Contractor)
We are seeking a skilled Social Media Manager to join our team on a contractor basis. If you have a proven track record of working across all social media channels, have a passion for driving engagement, and increasing subscribers, we want to hear from you!
Responsibilities: Support our Marketing team to execute against our Marketing Plan, specifically on the following as it relates to social media channels:
I. Content Creation and Curation
Assist in crafting, curating, and distributing engaging and original content that aligns with our brand's voice and business goals.
This includes (1) developing written content for all social media platforms including Instagram, TikTok, Facebook, Twitter, and YouTube, (2) memorializing user-generated content in-platform and offline for later company use, (3) identifying 5-10 relevant videos and comments for our founder to “react” to weekly, and (4) working collaboratively with the marketing team in Asana, Slack, and Later to effectively distribute organic social content.
Daily Feed Posts:
- Instagram: 1 owned video, 1 community-curated post, 1 static asset
- TikTok: 1 owned video
- Twitter: 1 owned video, 1 community-curated retweet, 1 static asset
- YouTube Shorts: 1 owned video
- Facebook: 1 owned video, 1 community-curated post, 1 static asset
“Stories” Updates:
- Reshare brand-appropriate tagged posts
- Create original stories
- Interesting company developments
- Current events in baseball, generally
- Behind-the-scenes office activity
- Save tagged posts as in-platform highlights
- Capture tagged posts in BRUCE BOLT Google Drive for later company use
- Assist in periodic giveaways to announce winners
II. Community Engagement
Actively engage with our community by responding to comments, direct messages, and tagged posts, engaging in conversations to build our brand's presence and foster a positive online community.
- Respond to 3-5 comments in all feed posts per platform
- Manage direct messages, answer questions and direct traffic to customer service where appropriate
- Respond and reshare appropriate tagged posts to Instagram and TikTok Stories
III. Social Media Strategy
Support the implementation of our social media strategy, ensuring it aligns with the company’s brand identity, audience engagement, and growth objectives. Come prepared to weekly meetings to brainstorm and offer creative input based on data and current social trends.
IV. Analytics and Reporting
Monitor and report weekly on all owned media posts from our various social channels, utilizing in-platform analytics and Later to capture key metrics and measure the effectiveness of social media campaigns, in addition to generating insights for future social strategy and creative development.
V. Trend Monitoring
Stay up-to-date with current technologies and content trends (hooks, filters, tools, sounds, music, etc.) and report findings weekly to contribute ideas for new and innovative marketing campaigns.
VI. Collaboration
Work closely with the marketing team to develop organic social media content that helps to achieve business goals.
Requirements:
- Proven experience in similar role
- Proven experience across all social media platforms
- Excellent written and verbal communication skills.
- Ability to work both independently and in collaboration AND meet deadlines.
Duration: On-Going As Needed
Compensation: Competitive hourly rate based on experience and skillset
Join us in shaping our brand and content and making a difference in our digital outreach!
Job Types: Part-time, Contract
Pay: Up to $25.00 per hour
Expected hours: 15 – 30 per week
Benefits:
Schedule:
- Monday to Friday
- Weekends as needed
Work Location: Remote